The publishing world looked different in 1996, but in Journals we knew that the internet was important and that we needed to be part of it. In 1997, CJO was launched providing 24/7 access worldwide to many of our titles, making us one of the first major publishers to have an online publishing presence. In the early days, the questions we faced were how do we get a platform, will PDF survive, what about SGML, should e-access be provided as free with print, how can reference linking, in particular forward reference linking, be done? Between 1997 and 2012 we have grown up a lot.

CJO n’est pas un website although it may look like one at first glance. CJO is really a set of tools that allows us to publish in the digital world. There are the journal content pages, of course, but also a very powerful administration tool, CUP Admin, which includes Access Control and a host of other management functionality; a Production loading tool, CJO Production; a reporting suite – you guessed it – CJO reporting. These support e-commerce with pay-per-view, subscription and article rental options; membership services for societies; content alerting; publishing ahead of print; supplementary materials and multimedia; social sharing; advertising; messaging and user-focused pages; news tickers; blogs, user commenting; Shibboleth; consortia sales; mobile; facetted and federated search; diagnostic and feedback options; the journals archive and much more.

CJO now serves over 1,000,000 visits a day and contains nearly 1,000,000 articles. We have over 625,000 individual accounts, even though most usage comes via institutional subscription access which does not require individual accounts for access. 14,000 Institutional accounts have been set up and over 15,000,000 articles were downloaded in 2011.

Current development work in progress includes: Multi-language site options, complementing our hosting partnership with NecPlus.eu, text mining and semantic enrichment, open APIs, and more usage reporting and article level metrics. CJO supports our growing Open Access programme, and we continue to improve the site’s usability and discoverability and respond to the urgent publishing demands and opportunities (a feature of responsive journal publishing).

As we start the move into early adult life we need to look to our core values to provide a guide to the future:

● We value our users of all types: societies, librarians, authors, editors and readers

● We want to be seen as an innovative, professional, responsive

● We achieve this by adherence to industry standards, providing responsive development in a timely fashion and by developing Cambridge expertise

Innovation isn’t about shiny kit or widgets (although CJO has those too), it is about providing customers and users with what they want and to do it better. This has always helped guide CJO’s development and this approach will help us navigate through the maelstrom of epublishing’s teenage years.

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