Party election campaigns matter, including for those on the extremist fringe
It is widely accepted that the manner in which a party campaigns at an election will shape its overall performance. Yet Matthew Goodwin observes that this has failed to translate into detailed research on party campaigning by parties on the radical and extremist fringe. In a recent project which focused on the 2010 general election campaign by the extreme right British National Party (BNP), he and David Cutts sought to address this gap by examining the electoral impact of this effort at a breakthrough. The project and findings challenge some commonly held wisdom about the campaign, and point to a useful avenue for future research on the radical right in Europe.
In their article published in the European Political Science Review (EPSR), Cutts and Goodwin drew on this and other data to examine the effects of the 2010 general election campaign by the BNP. Seeking to enter Westminster, the BNP devoted significant effort to the contest, fielding over 330 candidates and adopting a targeted campaign. But to what effect?
You can read Cutts and Goodwin’s EPSR article without charge by following this link.